Information
Festival branding
Campaign
Editorial
Branding
Art Direction
Packaging
Web Design
Resume
Information
Festival branding
Campaign
Editorial
Branding
Art Direction
Packaging
Web Design
Resume
Brief by Conran Design Group 2024
Animation, packaging, marketing assets, illustration, merchandising, wayfinding, character desing, image curation, photography, social media content creation.
STATS
IDEA
Create branding for a childrens food festival
In 2022 there were 19.4 million families in the UK which has increased by 1 million over the past decade but these families have just 4 hours per week of quality time to spend together. From a survey of 2,000 Adults, 63% wish the spent more time with family and 78% said food brought their family together.
This project is inspired by Studio Ghibli films, specifically delving into the importance of food to bring charcaters together and express the atmosphere of the scenes.
Ghobli festival is a reason to set time aside for family with games and food to enjoy together in the picturesque Kyoto Garden. Serving bento boxes relating to the food seen in iconic Ghibli films. Soot sprites are a common character featured in Ghibli films which symbolise magic. These characters feature across the branding including interactive games and plushie toys.
02.
Dragon Rouge Firestarters: Mash Up, Liven Up competition brief 2024
Campaign design, copywriting, packaging, social media content creation, infographics, app design, typography, illustration,
video editing
STATS
IDEA
Take two opposite brands and create a collaboration that solves an issue and brings in new audiences.
Taco Bell is known for its gut unfriendly meals. They have been the butt of the joke on social media for too long with trends such as #tacobellshits as a twitter thread. 80% of UK population are aware of Taco Bell but only 10% say they actually use it. 1 in 5 adults in the UK suffer with IBS and this condition is severely misunderstood.
Taco Bell is cleaning up their reputation with the help of the gut health research charity; GutsUK. During IBS awareness month, April, they will be dropping a new menu with IBS friendly flavours. This promotional campaign will create awareness for this condition and a new narrative for this fast food chain.
Bulletproof competition brief 2024
Editorial design, creative copywriting, analogue printing, analoge & digital typography, layout design, image creation/curation/editing, app design, marketing materials
STATS
IDEA
Create a product or service for 31-40 year old heritage lovers who are looking for an innovate travel solution.
The majority of 31 to 40 year olds are most likely to want to travel off the beaten track. Wiltshire is a British county filled with rich heritage and hidden gems. However, 4 in 10 tourism based businesses in Wiltshire couldn’t
re-open after COVID wich resulted in tourism losses. With a significant decrease from £1.5bn to £600m.
Wonders of Wiltshire is a podcast aiming to revitalise the county’s tourism by advertising its beauty and essence. The podcasts enhance the listeners travel experience using literature, historical facts and ambient sounds when visiting highlighted areas and monuments. A guidebook is also available which includes hand selected experiences, places to visit and local businesses.
Social media brief by: Brief Club
Personal Project
Packaging, marketing materials, merchandising, wayfinding, branding
IDEA
Create a logo & brand extensions for a book publishers called Lantern hill press.
Key extensions: logo & bookmark
Taking inspiration from the beautiful arrays of lanterns I saw when I was in Hoi An, Vietnam I created a colourful & illustrative brand & extensions for Lantern Hill Press.
Museum Curation & branding
Art direction, set design, photography, photo editing, costume design, styling
Studio assistance & technical advisor: Joe Pitcher Photography
Studio Assistance: Tabitha Baker
Models: Tabitha Baker, Jo Ablitt & Nici Hodgson
A photoshoot for a museum branding project showcasing items that are illegal in some countries:
Lacy underwear has been banned in Russia, Kazakhstan and Belarus due to health related risks of the non-absorbent materials. There have been protests in response to this legislation where women have worn lace underwear on their heads.
In China, the Jasmine flower has been banned from being sold in markets around Beijing with the reasoning being unclear and lots of speculations about it.
It is prohibited to wear high heels on Greek Heritage sites such as the Acropolis and the Parthenon. This law was passed due to concerns that the heels would damage the monuments. In Japan it is legal to enforce a rule of female employees to wear high heels to work which has been petitioned against and signed by 18,000 people.
The last photo shows the process of hand sewing a ridiculous amount of lace onto a pair of large knickers.
Concept design for a start-up wellness drinks and events company
Packaging, illustration, print design, layout, typography, image curation, merchandising
IDEA
Create a brand identity, product packaging and optional extensions for a start-up wellness drinks and
events company.
Using the name “Sip, Cultured” & product descriptions, I created concept packaging design & extensions. “Sip” has been created into an abstract graphic that can be used across all brand extensions including packaging design where it has been used as a lovely cut out to see the beautiful drink inside the bottle.
I have also curated a concept events calendar for sober socials - are you coming?
Logo & brand digitisation
Website design, analogue & digital experimentation, marketing materials
IDEA
Using the old advertisment for Los Angeles Antiques Show as inspiration, digitise and extend their logo into a brand identity showcasing relevant touchpoints.
Taking inspiration from their original logo and tone of voice, these outcomes lean into the elegance of vintage through colours, images and patterns. The balanced chaos of the posters and other touchpoints references the muddle of items in antique stores to seach through in order to find the treasures beneath.
Using found images from archived magazines, collaging the findings, then adding layers of digital collage, patterns and type over the top makes the design rustic and unique with a sense of uniformity amongst
the chaos. The frame used in their original logo has been taken throughout the branding to highlight key information and imagery. Adding a website was a crucial part of this project as it brings the festival into the modern day allowing customers to preview items before attending the show. The interface leans into the vintage and chaotic feel of the brand and showcases the items in a unique way, leaning away from the usual format that online stores use.