05.Art Direction
Museum Curation & branding
Photography
Art direction, set design, photography, photo editing, costume design, styling
Costume design, art direction, editing by Phoebe Millar
Studio assistance & technical advisor:
Joe Pitcher Photography
Studio Assistance: Tabitha Baker
Models: Tabitha Baker, Jo Ablitt & Nici Hodgson
IDEA
A photoshoot for a museum branding project showcasing items that are illegal in some countries:
Lacy underwear has been banned in Russia, Kazakhstan and Belarus due to health related risks of the non-absorbent materials. There have been protests in response to this legislation where women have worn lace underwear on their heads.
In China, the Jasmine flower has been banned from being sold in markets around Beijing with the reasoning being unclear and lots of speculations about it.
It is prohibited to wear high heels on Greek Heritage sites such as the Acropolis and the Parthenon. This law was passed due to concerns that the heels would damage the monuments. In Japan it is legal to enforce a rule of female employees to wear high heels to work which has been petitioned against and signed by 18,000 people.
The last photo shows the process of hand sewing a ridiculous amount of lace onto a pair of large knickers.