02.Guts UK
Dragon Rouge Firestarters: Mash Up, Liven Up competition brief 2024
Campaign
Campaign design, copywriting, packaging, social media content creation, infographics, app design, typography, illustration,
video editing
BRIEF
STATS
IDEA
Take two opposite brands and create a collaboration that solves an issue and brings in new audiences.
Taco Bell is known for its gut unfriendly meals. They have been the butt of the joke on social media for too long with trends such as #tacobellshits as a twitter thread. 80% of UK population are aware of Taco Bell but only 10% say they actually use it. 1 in 5 adults in the UK suffer with IBS and this condition is severely misunderstood.
Taco Bell is cleaning up their reputation with the help of the gut health research charity; GutsUK. During IBS awareness month, April, they will be dropping a new menu with IBS friendly flavours. This promotional campaign will create awareness for this condition and a new narrative for this fast food chain.