07.Los Angeles Antiques Show
Logo & brand digitisation Advertising & Web Design
Website design, analogue & digital experimentation, marketing materials
BRIEF
IDEA
Using the old advertisment for Los Angeles Antiques Show as inspiration, digitise and extend their logo into a brand identity showcasing relevant touchpoints.
Taking inspiration from their original logo and tone of voice, these outcomes lean into the elegance of vintage through colours, images and patterns. The balanced chaos of the posters and other touchpoints references the muddle of items in antique stores to seach through in order to find the treasures beneath.
Using found images from archived magazines, collaging the findings, then adding layers of digital collage, patterns and type over the top makes the design rustic and unique with a sense of uniformity amongst
the chaos. The frame used in their original logo has been taken throughout the branding to highlight key information and imagery. Adding a website was a crucial part of this project as it brings the festival into the modern day allowing customers to preview items before attending the show. The interface leans into the vintage and chaotic feel of the brand and showcases the items in a unique way, leaning away from the usual format that online stores use.