03.Wonders of Wiltshire
Bulletproof competition brief 2024
Editorial
Editorial design, creative copywriting, analogue printing, analoge & digital typography, layout design, image creation/curation/editing, app design, marketing materials
BRIEF
STATS
IDEA
Create a product or service for 31-40 year old heritage lovers who are looking for an innovate travel solution.
The majority of 31 to 40 year olds are most likely to want to travel off the beaten track. Wiltshire is a British county filled with rich heritage and hidden gems. However, 4 in 10 tourism based businesses in Wiltshire couldn’t
re-open after COVID wich resulted in tourism losses. With a significant decrease from £1.5bn to £600m.
Wonders of Wiltshire is a podcast aiming to revitalise the county’s tourism by advertising its beauty and essence. The podcasts enhance the listeners travel experience using literature, historical facts and ambient sounds when visiting highlighted areas and monuments. A guidebook is also available which includes hand selected experiences, places to visit and local businesses.